Google intentionally slows down YouTube playback for ad-blocker users

Google has launched an aggressive campaign against users utilizing ad-blocking software on YouTube. In addition to preventing video playback, the company intentionally slows down video content, causing interruptions and displaying warnings. Experts describe this situation as a classic "cat-and-mouse" game, with Google intensifying its efforts to discourage ad blockers and promote subscriptions to YouTube Premium at $14 per month.

How does Google fight ad blockers?

According to reports from users, including those using the Brave browser, videos on YouTube often show a black screen for the duration of one or two ads, leading to irritating interruptions. A message, "Experiencing interruptions? Find out why," appears, pointing to ad blockers as the likely cause. Users have also experienced regular pauses lasting 5-10 seconds per video.

Warnings and restrictions

Google argues that using ad blockers violates YouTube's terms of service. Some users have reported receiving warnings instructing them to disable their ad blocker after three consecutive videos, or face being blocked from viewing further videos until they deactivate the ad-blocking software or restart their browsers. Google also redirects users to a dedicated support page explaining how to troubleshoot ad-related playback issues.

Expert opinions

A representative from AdGuard described this as a classic "cat-and-mouse" scenario, emphasizing that users continue to find new ways to bypass ads while Google escalates its efforts to deter ad-block usage. This aggressive stance is viewed by experts as part of Google's strategy to drive users toward paid subscriptions, ensuring smoother, ad-free viewing experiences.